Jerry Seinfeld Ad for Newcastle Building Society Video
[10.7.09 | 1 comments ] , , ,

Video - Newcastle's Greater Building Society Scores Jerry Seinfeld for Advertising Commercial

This is quite a coup. Perhaps the world's best known comedian has been contracted to do a commercial for Newcastle's Greater Building Society. This puts them in the same company as Microsoft and American Express - the only other adverts Seinfeld has done in his career. The ads will air around Newcastle and Gold Coast regions.

Management at the Building society decided to pitch the idea to Seinfeld, thinking they had nothing to lose. Indeed. Apparently Seinfeld was happy to do the ad, and also helped write the script. The commercial was filmed in New York at a makeshift branch. It is not disclosed how much Seinfeld was paid to do the ad, but it is likely in the millions.

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1 comments

Anonymous said... @ 5:47 PM

This is stroke of genius from the Greater Bank in Australia.

Has put their brand on the map in 24 hrs - AROUND THE WORLD!!

Marketing students around the globe should take note of this unbelievable coup!!

It's a masterpiece in "brand positioning!"

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