Victoria's Traffic Accident Commission - TAC Everybody Hurts TV Advertisement
20th Anniversary of first TAC graphic ad campaign.
This is my second post about the TAC today. The first was to congratulate them on setting up a youtube channel which i had been advocating for a long time.
Now this. I have to say that i really take my hat off to them on the production of the 2009 Christmas Ad. Yes, the words Bloody Fantastic escaped my lips numerous times during this ad. That may sound lacking in taste, but quite seriously this is some impressive stuff.
This commercial catalogues most of the big ads over the last 20 years - all done to REM's song Everybody Hurts. If you think it starts a bit slowly, or isn't hard hitting enough, wait until just after 2 mins in. Or again at 4 mins. That's about the most powerful sequence Ive seen in a road safety ad.
I said it earlier today that the TAC consistently produces the world's best road safety commercials. And Ive watched hundreds from around the world. These ads change behaviour and they save lives. And the great thing about now having a dedicated youtube channel is that ads like these are viewable anywhere. It doesn't matter where you drive, the message is still the same.
Well done TAC.
About Just Grumpy
2 comments
I have watched it twice, and twice it made me cry...
the best ad i have ever seen.
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