So i guess road safety commercials aren't just the domain of the TAC in Victoria anymore. Vic Roads has started making ads which are mostly for broadcast online i think. They are basic ads aimed mostly at the use of mobile phones while driving and use comedy to get their message across. Red heads and emos watch out.
They aren't anywhere near the level of sophistication of the TAC ads we have come to expect. And i worry that if they are actually designed for young people, sadly they miss the mark - i can hear the word lame already. The ads actually resemble TV shows like Comedy Inc. Skit comedy like this may have been funny in the days of Fast Forward in the 1980's or at a school camp but is sadly past its used by date.
I can just see them being dreamed up by some recent graduates of a drama or film making academy, or even worse, university graduates in marketing working at an advertising company. But i suppose every road safety message helps. These are some of the videos from Vic Roads.
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1 comments
Personally I like them. I mean they're slightly offensive, but for a lot of young people this humour is alright.
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